PROJECT

Ubuntu.

SERVICES

Branding

DESCRIPTION

Ubuntu is a unique Corporate Social Responsibility platform designed to collaborate with organizations and individuals to achieve focused socially responsible outcomes and inspire thriving communities, locally and globally. The word Ubuntu references an African philosophy which translates from Xhosa culture to “I am because we are”, channeling the concept of communal happiness and social interconnectivity. The Ubuntu logo is inspired by an African mandala. It depicts a sun as the outer circle, rendered in an Indigenous Haida art style, representing life giving abundance, encompassing a circle of people (prong shapes) standing in conjoined solidarity, with a common heart at the center. The chosen colours are drawn from the South African flag, emoting joyful optimism.